Bringing the creative side to consultancy

For over twenty years, Cambridge Strategy has consulted on leadership, coaching, and strategy. The company's delivery methods embed good habits into your work to help you achieve success. Camstrat have developed models and methodologies designed to enable leaders to discover or refine key skills, whatever level they are within the organisation.
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the brief

mirrored individuality

Camstrat was in a bad place with a functioning website that had poor design, after trusting someone to rectify this, they had been let down and were back where they started. We were called in to transform Camstrats online presence into something modern, fun and that represented their individual take on leadership consulting.
the essentials
From desktop to phone, Camstrats website is seamlessly responsive - with no loss of content no matter what device you view the site on.

the solution


staying true to brand strengths

After taking time to understand Camstrats business model, it was clear that they needed to be true to their strengths and differentiate themselves from the competition. We opted for an illustrative solution that would prevent overused imagery making the site feel like every one on the market, we focused on Camstrats existing branding and took this throughout the design, highlighting with blue tones and the repetition of their trademark cloud shape.
easy to update
Camstrat needed a powerful CMS to handle the ongoing updates their site required - from blog posts to case studies Our solution was a heavily customised WordPress dashboard, making it easy to navigate and ultimately simple for the whole team to add in content.

the result


Illustrative & fun - always professional

Within a month of being briefed, Camstrats new website was live. A creative, individual, and modern consultancy company now had a website that reflected this. We worked with Camstrat to re-position their website content, packaging it up into easy to digest, snackable sections that really engage their audience. We then brought the website to life using their bold colour pallette, illustrations, and subtle animation in order to create something super special.
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the feedback
THEIR DESIGN SOLUTION IS INGENIOUS, CREATIVE AND EXACTLY WHAT WE WERE HOPING FOR. We were in a bad place with a functioning website but poor design. The team at Flok took the time to understand our business and the need for us to be true to our strengths and differentiate ourselves from the competition. Their design solution is ingenious, creative and exactly what we were hoping for. And they turned it around within a month of being briefed. They are great Folk at Flok.
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